Shaken & Stirred - Influential Brand Profiling and Positioning

Blunders : Gwyneth Paltrow’s website GOOP sued over the moniker ‘Diet Detective’

Gwyneth Paltrow’s lifestyle website GOOP was sued for copyright infringement over the moniker ‘Diet Detective.’ According to Radar , the Oscar winner’s legal woes began when Manhattan-based nutrition & public health advocate Charles Platkin noticed the soon-to-be 42-year-old had allegedly used his professional alias in her July 17 article .

It was an interview with Maryland-based nutritionist Kelly Dorfman – whose handle is ‘Nutrition Sleuth’ – which she shared on her Twitter page.