Shaken & Stirred - Influential Brand Profiling and Positioning

“Makes me wish more people farted in public”

“Do you want to go outside for a fart?”

Earlier this year, Ontario’s Ministry of Health launched an anti-smoking campaign called Quit The Denial, aimed at those people who consider themselves “social” smokers—aka those jerks who get drunk at parties and then hit us real smokers up for cigarettes.

Their take? Claiming you’re a social smoker is just as ridiculous as social farting. They make a compelling case. Also, because I am extra-juvenile, this video makes me wish more people farted in public. It’s just a bodily function, people!