Shaken & Stirred - Influential Brand Profiling and Positioning

Amobee have bought Adconion Direct and Kontera Technologies

Amobee has today announced the completed acquisition of Adconion Direct and Kontera Technologies, Inc. for a combined $359million.

Operating as one entity under the Amobee brand, the integration of the three firms technologies will see the new Amobee offer the most advanced cross channel digital marketing technology platform and solutions in the advertising and technology industries.

Adding to Amobee’s already-strong mobile offering is Kontera’s brand intelligence and Adconion Direct’s cross-channel, cross-device capabilities, and you have a powerful, one-stop-shop for digital marketing technology.