Shaken & Stirred - Influential Brand Profiling and Positioning

A “Bare Fare” major blunder : The worst brand tweet of the week – uncool

When hackers stole and leaked privately stored nude photos of female celebrities over the weekend, the Internet’s reaction was swift and varied, from juvenile joking to outright misogyny to thoughtful analysis of the act as a sex crime.

Apparently Spirit Airlines, officially the most hated airline in America, felt left out. Someone on their digital marketing team put two and two together that the company’s already existing promotion, the “Bare Fare,” could gain some mileage (sorry) from this naked-centric news event, and sent out this tacky tweet:

Note: the tweet has been deleted