Shaken & Stirred - Influential Brand Profiling and Positioning

Arena paints the city red with Flight Centre launch

London. 23 September 2014. Media planning and buying agency, Arena, has unveiled a localised campaign to launch Flight Centre’s new Monument store, raising awareness of the new shop among City workers.

Launching this week, the initiative will see Monument Tube Station transformed over a four week period, with ticket gates wrapped in Flight Centre’s eye catching red creative.

Focusing on a one mile radius around the new shop, the campaign, targeting people aged between 35 and 55 years – will also run on digital ECN screens in the area, with further supporting activity in press.

Ian Thomson, Managing Partner at @ArenaMediaUK, said: “This is the first Flight Centre store we have launched since winning the account in July this year.  This integrated and highly focussed campaign will raise awareness of the new store and increase consideration of the brand among a key demographic, so that initial footfall targets are met.”

Siobhan McGarvey, Head of Marketing at Flight Centre, added: “We’re incredibly excited to be launching a new flagship store in the Square Mile. This campaign is all about bringing Flight Centre to the forefront of people’s minds who work in and around The City, especially the Monument area, by utilising high impact media placements.

The creative for the campaign has been developed in house by Flight Centre.