Urban Outfitters is facing a public backlash for selling a “Vintage Kent State Sweatshirt” that is spattered with red stains resembling blood.
The $129 sweatshirt is reminiscent of the Kent State Massacre of May 1970, when four unarmed college students were killed by the Ohio National Guard during a Vietnam War protest.
This is the latest in a long line of offensive fashion screw-ups by Urban Outfitters. Just within the last year, the company has had to pull three separate items from stores following a public outcry, including a “drunk Jesus” t-shirt, a “depression” shirt and “Lord Ganesh” socks.
So why does the company keep churning out problematic clothing?