Shaken & Stirred - Influential Brand Profiling and Positioning

Events : Untapped Markets: Social Media Gateways into Africa

Quirk is hosting a simultaneous live streamed conference at Social Media Week 2014, co-hosted in London and Johannesburg to help you understand Africa’s digital potential for marketers and brands.

Marketers are adept at growing brands in Europe, even amidst hyper-competition and against a backdrop of low economic growth. Africa, on other hand, is incredibly fast growing with relatively little competition.

The African opportunity awaits global brands – but there are many differences with this market which represent a series of challenges for marketers. Getting your Africa brand strategy right will be incredibly lucrative, getting it wrong will be very expensive.