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‘Always-on’ holiday season : Traditional holiday seasons a thing of the past as long-haul travel and unseasonable weather disrupt the get-away cycle, says eBay

Latest Research : eBay.co.uk records over 30 searches per minute for ‘bikini’ in January 2014, but more than two searches per minute for ‘skis’ in July 2013-

London, 25 September 2014 – @eBay_UK Advertising insights released today have revealed significant opportunities for travel brands, tourism boards and related businesses to tap into the ‘always-on’ holiday season, as long-haul travel and unseasonable weather disrupt traditional get-away cycles.

There were over 30 searches per minute for ‘bikini’ in January 2014 on eBay.co.uk – a 200 per cent increase in searches during December 2013 – as well as a 142 per cent rise in searches for ‘beach towel’ and a 90 per cent boost in searches for ‘flip flop’, as consumers shifted mindset from gifting to holidaymaking.This demonstrates a huge opportunity for travel and retail brands to target shoppers in the post-Christmas lull.

Equally, eBay.co.uk recorded more than two searches per minute for ‘skis’ during July 2013 by travellers longing for colder climates.

For those that tap into the power of real-time, spells of unseasonable weather, such as heat waves, also offer domestic travel brands rich rewards, according to eBay Advertising. For example, as temperatures in the UK soared to highs of 20 degrees on Monday 10th March 2014, there was a sudden 300 per cent increase in searches for ‘camping stove’ and a 200 per cent rise in searches for ‘camping table’ compared to the previous Monday.

 

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