TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Upcoming Events | Making sense of native advertising and making sense of video marketing

Upcoming Events | Making sense of native advertising and making sense of video marketing

October 21st 2014 Court House Hotel, 19-21 Great Marlborough St, London

Events Manager at Dot Media Ltd writes After the success of our Making Sense of Programmatic Buying and Making Sense of Proximity Marketing events in June, we would love to invite you to attend our Native Advertising and Making Sense of Video Marketing events on October 21. The event is free for B2C brands, so don’t hesitate and book your tickets now:  http://mobilemarketingmagazine.com/makingsense/

Hosted at the Courthouse Hotel in Central London, the Making Sense series of events is designed to educate brands and agencies on the hottest marketing technologies out there today. Through a combination of presentations from experts across the marketing spectrum, and from brands that have successfully put these tools to work in their own business, delegates will gather insight on what marketing techniques are suitable for their business right now, and how to begin using them.

Making Sense of Native Advertising

Native advertising is being touted as one of the biggest success stories in mobile advertising to dat. Serving ads that don’t look like ads has started to prove successful for both publishers and advertisers alike – seeking to create greater engagement and even driving those crucial brand metrics. But is native advertising, piloted by Facebook, Twitter and Buzzfeed, a flash in the pan or is it here to stay?

Our Making Sense of Native Advertising event will explore the issues around native advertising, including:

What is native advertising?

Where do native ads appear?

How is native advertising inventory bought and sold?

What metrics are used to measure them?

How effective are they?

Are there any native advertising standards and what’s the regulator’s view?

Register Now

Making Sense of Video Marketing

And it’s not all about YouTube. Forward-thinking brands are also seeing success with Facebook’s video on Instagram and Twitter’s six-second Vine video formats. So what is the secret to successful video marketing? Is it about humour, exclusivity, timeliness or even going viral? Our Making Sense of Video Marketing event will seek to answer these and other questions including:

What is the key to successful video marketing?

What are the best distribution channels for your brand?

Which brands are doing video most successfully?

Should you pay or can you produce and promote your own content?

What types of call-to-action work?

What are video marketing’s KPIs?

Register Now

The event is free for B2C brands, so don’t hesitate and book your tickets now:  http://mobilemarketingmagazine.com/makingsense/

Dot Media Ltd
114-116 Curtain Road
London
EC2A 3AH

Tel:  + 44 (0) 207 183 2920

For Delegate enquires please contact Lisa Slavin on 0207 183 5285 or Lisa.Slavin@mobilemarketingmagazine.com