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Movers and Groovers : AudienceScience names Shelley Eleby Vice President Of Marketing

by on October 9, 2014 in Lead Article, Media, Movers & Groovers, Uncategorized, Women for Women

Movers and Groovers : AudienceScience names Shelley Eleby Vice President Of Marketing

AudienceScience® today announced that Shelley Eleby has joined the company as Vice President of Marketing. The marketing veteran will focus on defining the company’s core messaging and illustrating how AudienceScience’s technology fulfills the needs of global interactive marketers looking for increased transparency and data ownership.

Eleby brings nearly two decades of experience in strategic planning, product development and marketing for advertising technology companies and data-driven startups. She recently served as head of client services at Moat, a SaaS analytics company, where she led client communications and engagement. Prior to that, Eleby served as vice president of marketing services for quadrantONE.

“We’re excited for Shelley to join our team at this critical point in the evolution of advertising technology,” said Mike Peralta, CEO of AudienceScience. “Global marketers are investing heavily in interactive advertising, but we’re still in a transition period full of questions about capabilities, differentiation and ROI. Shelley’s years of experience managing clients and developing ad technology messaging will help us share AudienceScience’s value with marketers who are looking to take ownership of their data and technology.”

 

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