Shaken & Stirred - Influential Brand Profiling and Positioning

Mick and Paddy Laughter Spot : A Bic lighter 10 inches long

Mick and  Paddy were fishing on the Irish shoreline when Mick pulled out a  cigar. Finding he had no matches, he asked Paddy for a light. ‘Ya,  sure, I tink I haff a lighter,’ Paddy replied and then reaching into his  tackle box, he pulled out a Bic lighter 10 inches long.

‘My God, man!’ exclaimed Mick,  taking the huge Bic lighter in his hands.  ‘Where’d yew git dat  monster?’

‘Well,’ replied Paddy, ‘I got it from my  Genie.’

‘You haff a fecking Genie?’ Mick asked. ‘Ya, sure.  It’s right here in my tackle box,’ says Paddy. ‘Could I see  him?’

Paddy opens his tackle box and sure enough, out pops the  Genie.

Addressing the Genie, Mick  says, ‘Hey dere! I’m a good pal of your master.  Will you grant me one  wish?’ ‘Yes, I will,’ says the Genie.

So Mick asks the Genie for  a million bucks. The Genie disappears back into the tackle box leaving  Mick sitting there waiting for his million bucks.

Shortly, the  Irish sky darkens and is filled with the sound of a million ducks flying  directly overhead.

Over the roar of the one  million ducks Mick yells at Paddy, ‘What the hell? I asked for a million  bucks, not a million ducks!’

Paddy answers, ‘Ya, I forgot to tell  yew dat da Genie is hard of hearing. Do yew really tink I asked for a 10 inch Bic?’


Many thanks to Jenny H in Englefield Green for this one