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“More emphasis on direct-to-consumer ecommerce as part of a multichannel go-to-market strategy” / Digital River at IRC 2014

by on October 9, 2014 in Apps, Apps & Software, Digital Marketing, Ecommerce, Email Marketing, Events, Events & Awards, FaceBook, Gadgets, Google, iPhone, Lead Article, LinkedIn, London & South East, Metrics, Mobile, Mobile Marketing, Mobile/Tablet, Online Advertising, Pinterest, Retail, Small Business, Social Media, Startups, Tech, Twitter, Websites, Women for Women

Digital River, Inc. a leading global provider of Commerce-as-a-Service solutions, have announced that it will serve as a track sponsor at the Internet Retailing Conference as well as exhibit at the event, which will take place on Oct. 14, 2014, at Novotel London West in the UK.

The company’s stand (#31) will showcase its commerce, payments and marketing solutions.

“Brands today are placing more emphasis on direct-to-consumer ecommerce as part of a multichannel go-to-market strategy. The direct-to-consumer channel is essential in helping them not only gain valuable insights into their customers’ purchase preferences and meet customers’ demands for more product choices, but also preserve their margins and profits,” said Marco Vergani, @DigitalRiverInc vice president and general manager of EMEA.

“Our ongoing conversations with multi-national companies and our recent consumer research study of U.K. consumers continue to reinforce these trends. We look forward to further exploring current ecommerce trends and other important online growth strategies at the upcoming Internet Retailing Conference.”

 

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