Shaken & Stirred - Influential Brand Profiling and Positioning

Movers and Groovers : Sandra Peat becomes Strategy Director at ONE TWO FOUR

ONE TWO FOUR, the international content company has today announced the appointment of Sandra Peat as Strategy Director, a new role at ONE TWO FOUR.

The appointment brings strength and depth to ONE TWO FOUR’s content services with a remit to create, develop and deliver content strategies offered in the UK and internationally.

Sandra will have an overview across all client briefs and will work in partnership with ONE TWO FOUR’s @WeDoRemarkable creative teams and its extensive portfolio of brands to ensure that each campaign execution fully maximises the power of every piece of content produced.

Within this remit, Sandra will draw from experience in previous roles with leading content marketing innovators to develop consumer insight and measurement capabilities within ONE TWO FOUR.

Previously, Sandra spent three years as Global Director of PR, Experience and Events at Bacardi. Here she delivered the brand’s global earned media strategies and PR as well as designing and executing global engagement platforms across Bacardi’s brand portfolio. Prior to this she enjoyed a three year tenure as Head of Brand and Planning at Red Bull where she was responsible for all of Red Bull’s marketing & communications activity as well as developing and managing its ground breaking Brand Communications Innovation Programme.

Mark Hawkins, Chief Executive, ONE TWO FOUR, says “We are delighted to have Sandra on board; her appointment completes the recipe for a team that can provide true end-to-end content strategies on a global and local level. Sandra is a highly experienced marketer with a fantastic track record of delivering consumer engagement, conversation and ultimately brand fans. She is a strategic thinker with a thirst for communications and creative problem solving and will be a fantastic addition to a team set to deliver remarkable experiences for brands.”

Remarkable connections

Sandra Peat, says “I am thrilled to be joining ONE TWO FOUR and looking forward to working with the talented team at an exciting time. With a 25 year heritage in creating meaningful content for brands already under its belt, I look forward to driving the strategy to create remarkable connections between audiences and brands through award winning content.”

Head quartered in the UK, ONE TWO FOUR was formed from the recent merger of three specialist businesses – Twofour Digital, events producer Rocket Science and Twofour Arabia.

As ONE TWO FOUR the company provides Advertiser Funded Programming (AFP)/branded content, events, design and animation, digital, video, internal communications, rich media learning and content strategy. Clients in the new company’s portfolio include Levis, Sony, British Heart Foundation, Yahoo!, Audi, Volkswagen, Babcock, Carnival, AQA and the BBC.

Sandra started her tenure at ONE TWO FOUR on 1st October 2014.