Fashion aficionados have been waiting eagerly for H&M’s H&M x Alexander Wang Collection and this promo for it does not disappoint.
Filmed in a labyrinthine underground-meets-outdoor space in London, it’s an edgy, high-energy spot featuring top models Joan Smalls and Isabeli Fontana warming up before some competitive dodgeball and parkour.
It was directed by London collective Tell No One (aka Luke White and Remi Weekes) and created by H&M Redroom with VFX from MPC. The original music is by DJ Diplo. The collection will be in-store Nov. 6.This partnership marks the first time an American designer teams up with H&M in the designer collaboration. New York based fashion designer Alexander Wang has firmly established his brand by perpetually evolving and re-contextualizing the urban uniform, since his collections were launched on the runway in 2007.
Alexander Wang’s core sensibility is a reflection on wearable contrasts, blending seamlessly between the refined and the imperfect.