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Video : This will touch your heart! – Another marketing winner by WestJet

WestJet Christmas Miracle: Spirit of Giving  : How to brand your company with powerful emotions

Another marketing home run by WestJet for a Christmas Miracle on youtube. Whether you agree with the strategy or not, it is very powerful to build goodwill for your company. It’s good for their brand, image and people who volunteer for this Christmas Miracle on air ;-)!

WestJet’s Blue Santa brought a snowy Canadian Christmas to a beach in the Dominican Republic in this year’s “Christmas Miracle” video.

The Calgary-based airline says it has built a special bond with the Puerto Plata community of Nuevo Renacer​ — one of the four destinations it services in the Dominican Republic.

Airline staff have been visiting that community for several years to build houses in partnership with Hamilton’s non-profit organization Live Different. They have completed  23 homes for families living in poverty.

This is the third year the airline has put a Christmas video together, following past videos that have made quite a splash online.