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Mars and Venus / Do men and women shop differently?

by on February 3, 2015 in Latest News, Lead story, News you can use, Retail, Retail News

Do Men and Women Really Shop Differently?

Do men and women shop differently? It’s long been conventional wisdom – which seems borne out by every experience my friends and I have shopping with the men in our lives – that t…

What can you take away from this study? It might seem obvious, but no matter what your own experience, don’t stereotype people based on what you’ve seen or assume. Whether male or female, retail shoppers care about the basics: finding what they need, getting a good quality product, getting knowledgeable assistance and using time efficiently. Offer that, and your store will win over both Mars and Venus.

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