TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

New research shows Tesco as our most popular supermarket, closely followed by Aldi, Lidl, Asda and, in last place, Sainsbury’s.

Tesco has been voted Britain’s favourite supermarket, according to a poll from @vouchercodespro VoucherCodesPro.

The website found that 29 per cent of Britons voted for Tesco, and 37 per cent of them said that a budget supermarket would have been their first choice previously.

All respondents were asked if they shop at a single supermarket or visit more than one per week, and the results indicated that 67 per cent frequented more than one supermarket, while just over a third (33 per cent) are loyal to a single supermarket.

Tesco was the most popular supermarket, closely followed by Aldi, Lidl, Asda and, in last place, Sainsbury’s.

Nick Swan, CEO of VoucherCodesPro, commented:

“Tesco had a bad year in 2014, but they seem to have had a recovery of sorts in the early months of 2015. Aldi and Lidl really stole a lot of customers from Tesco, and other major supermarkets, in 2014 with their discounted prices, but it would seem that Tesco has stolen those customers straight back.”