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Exponential again awarded JICWEBS seal for brand safety online

by on June 19, 2015 in Apps & Software, Digital Marketing, Ecommerce, Email Marketing, Latest News, Lead Article, Mobile/Tablet, Online Advertising, Online Video, QR Codes, Search Marketing, Social Media, Tech

Exponential has once again been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC.

The aim of the Good Practice Principles is to inject greater transparency into the UK digital display market, ultimately giving brands greater reassurance that their advertising is more likely to reach the right audience and is not associated with content that could jeopardise brand reputation.

By renewing their DTSG seal Exponential have demonstrated their continuing commitment to transparency and helping the industry work towards greater online brand safety.

Jason Trout, UK MD of Exponential, said: “We’re very pleased to have retained our DTSG certification for another year – we take our clients’ brand safety extremely seriously, and the DTSG Seal of Compliance is a way we can prove it”.

Senior Director of Product Strategy, Tim Sleath added, “We are constantly seeking to improve our network quality and audits such as the one from ABC for the DTSG programme means our technology and operational processes are held to account.”

Jerry Wright, ABC Chief Executive, said: “We are delighted to have verified Exponential as compliant with JICWEBS Digital Trading Standards Group Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”



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