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Movers and Groovers : Emotion measurement tech company hires leading US government data scientist

by on August 26, 2015 in Latest News, Lead Article, Movers & Groovers, Nuggets

A senior data science leader at the U.S. Securities and Exchange Commission has joined Realeyes, an emotion analytics platform that measures how people feel and react when they watch video content.

http://www.realeyesit.com/

Jeff Ryan joins Realeyes as Chief Data Scientist and will report to CPO Martin Salo. He will lead the data science team, coordinate its various projects and identify more ways to embed data science into Realeyes’ product offering.

He will also take on public speaking engagements to advocate the use of emotion recognition technology in consumer analytics.

At the SEC – the U.S government’s financial regulation agency – Ryan built and led a data science team that used machine-learning techniques to examine and quantify the risk of some of the world’s most sophisticated hedge funds.

“Getting the calibre of someone like Jeff from such an auspicious entity as a US government agency is testament to the incredibly dynamic and appealing arena that emotion analytics has become,” said Mihkel Jäätma, Realeyes’ CEO. “Our space continues to attract some of the world’s smartest people and his experience in cutting-edge data science ultimately means we’ll help our clients make better marketing decision, particularly in digital video.”

Founded at Oxford University, Realeyes emotion measurement technology enables marketers to make better decisions across the three key stages of video advertising – testing the creative, planning media spend and analysing the performance.

Ryan says: “Emotion measurement is, undoubtedly, the new frontier not only in advertising research, but consumer analytics in general. So it was very appealing to join Realeyes, who is leading progress in this space. I’m looking forward to helping more brands understand and harness a science that can help them run more compelling video initiatives and achieve greater cut-through with audiences.”

 

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