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How to increase sales leads at an exhibition

by on October 26, 2015 in Events, Events & Awards, featured item, Latest News, Lead Article, Rock 'n Roll, Small Business, Startups

Exhibitions and trade shows are really great at attracting individuals who are already interested in what you have to offer.

After all, you attend a trade show based upon its theme and whether or not your company fits that theme.

Therefore, trade shows are a great opportunity to get sales leads that you otherwise wouldn’t be able to obtain. But how can you go about increasing the number of sales leads that you acquire at an exhibition? Continue reading for a few helpful tips.

Create a Lead Generation Plan

One of the most important things you need to do before even having your booth designed by a reputable company like Finesse Group is actually draft a plan for lead generation. Give yourself plenty of time so that you will not show up on the day of the trade show with a poor plan in place.

Know exactly what you want your staff to achieve and then create a plan that will help you reach your goals. In other words, set a number in place for how many leads you want to secure during the event, based upon your own research and planning.

Work on Attracting Your Target Customers

Create a theme for your trade show campaign so that you can really hone in on your target audience. Messaging is really important, so you need to consider the people that you are speaking to, whether they are marketers, accountants, directors, etc.

The design of your booth, any images that you use, and your wording on anything you hand out or put on display also need to attract your target audience, so do your research and design materials that will be useful and attractive.

Prepare Your Staff

Most importantly, you need to fully prepare your trade show staff so that they will know exactly what their goals are and how they should approach people and sell your products and/or services to the public. The staff members should also be aware of any potential questions that might arise from visitors so that they can answer them correctly.

Attract and Engage with Trade Show Visitors

If you target your marketing messages, you should be able to attract the most relevant potential customers to your booth. And you will also attract more people to your booth if your staff is open and approachable.

Once you attract the right visitors, you can begin selling to them by focusing upon the benefits of your products or services. Have demonstrations ready, along with marketing materials that answer the most often asked questions. When someone is interested, ask them to share their contact information, such as an email address, so that you can follow up with them at a later time after the exhibition is over and provide them with more information.


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