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Fresh Relevance Launches Personalised Coupon Function for Email and E-Commerce Sites

Mike Austin, CEO of Fresh Relevance

Fresh Relevance, the real-time engagement marketing company, today announces the launch of its new personalised coupon feature, for inclusion in emails and on e-commerce sites.

Now marketers and retailers can personalise the content of coupons based on the shopping behaviours of existing customers and new visitors, such as browsing habits on the website and recent purchases.

CEO of Fresh Relevance, Mike Austin states: “This week sees the start of the Christmas shopping season and the expected frenzy around Black Friday and Cyber Monday highlights the desire of consumers to get a discount. For many shoppers it is the most important factor when deciding where to buy and the word ‘Coupon’ in an email subject line has been proven to drive high open rates.”

The new Fresh Relevance coupon feature makes use of easy-to-manage Slot Rules, making it quick and simple to create and distribute…

  • Hourly coupons – Use a single slot to display the current hourly coupon.
  • Cascading offers – As shoppers buy more they get to see successively more valuable coupons.
  • Limited quantity offers – Only the first 1000 people see a coupon.
  • Time-based discounts – A discount that drops over time, or other exotic offers, in to email.

Austin adds: “With some retailers publically opting out of Black Friday and electing to spread their deals in the run up to Christmas, this new feature can provide them with a quick to implement, low-cost and simple way to ensure shoppers are kept up-to-date with the latest offers, discounts and promotions, as well as offers tailored to directly to them.”

The new coupon feature is available from Fresh Relevance now.

About Fresh Relevance

Established in 2013 and based in Southampton, UK, Fresh Relevance is the real-time engagement marketing company that drives sales for online retail and travel brands with real-time, hyper-personalised website and email content. Fresh Relevance has hundreds of clients, including: Apollo, Cottages4U, Emma Bridgewater, illy, Moss Bros, Thorntons, White Stuff and 7dayshop.

For more information click here

Follow us on Twitter @Frelevance