TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

The new Calendar Girls: University sports team with just netballs to protect their modesty

  • Students from University of Birmingham hope to raise cash for Coppafeel and their club with the calendar
  • They posed naked for the black-and-white shots, which go on sale on November 30th
  • Cash from the £8 calendar will go to Coppafeel! which encourages women to check their breasts regularly