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Greenwich Design creates brand identity and website for Fig Childcare Training

by on January 5, 2016 in featured item, Latest News, Lead Article, Lead story, London & South East, Marketing, Small Business, Startups

Greenwich Design creates brand identity and website for Fig Childcare Training

New Bromley-based childcare training provider Fig Childcare Training, specialists in providing quality training for Childminders, Nurseries and Pre-Schools has appointed design agency Greenwich Design to create its brand identity and launch website.

The project involved developing a name for the organisation, creation of the brand identity and website design and build.

Inspired by the detail of the fig fruit, Greenwich Design utilised this as the basis for the creation and development of the name and identity for the training company.

“The fig is a very unique fruit, it’s made of a number of layers with the outer skin housing its interior, full of intricate detail. It seemed an apt representation for the structure of Fig Childcare Training.” Comments Simon Wright, MD, Greenwich Design.

The brand identity provides the business with a clear personality that is both appealing and different, giving the brand its own space in a very competitive market. This theme is carried through into the fresh new website designed to help the training consultancy accurately portray its professionalism and expertise, with the best, most experienced trainers in the sensitive business of childcare.

The website features a stylish, simple layout, optimised by intuitive and responsive drop-down menus that echo the colours of the logo and effectively communicates the proficiency and quality of the training on offer as well as clearly detailing each course and the consultancy services available.

“Fig Childcare Training is a professional and vibrant brand. Greenwich Design has created a brand identity and website that highlights the competence and expertise of the company and its trainers and demonstrates our commitment to being at the heart of childcare training needs, not just locally in Bromley but also in other London boroughs.” Comments Jane Stocker, Co-founder of Fig Childcare Training.

“We are passionate about helping a new business launch; it gives us a great sense of achievement and often allows for more influence and opportunity to see greater results. We enjoyed the challenge and delighted with the end result,” concludes Wright.



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