TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

News you can use : Toyota and smartphone apps, Natural disaster claims, Mortgage tax relief

Financial Times (£): Toyota has chosen to use a technology originally developed by rival Ford to connect smartphone apps to its cars’ dashboards, snubbing Apple’s CarPlay and Google’s Android Auto in the latest sign of tensions between the automotive industry and Silicon Valley.

The Guardian: Around $27bn (£18bn) was paid out by insurers for natural disaster claims last year, with weather causing 94pc of incidents, according to data from reinsurer Munich Re.

The Mail: Two landlords looking to fight the Government after it announced last summer it was cracking down on mortgage interest tax relief on buy-to-let properties have raised £50,000 in nine days.