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How Barclays increased their e-mail opening rate by 106% – exclusive Marketingblog download

by on February 20, 2016 in Business, Digital Marketing, Latest News, Lead Article, Mobile/Tablet, News you can use, Nuggets, Online Advertising, Search Marketing, Videos

Barclays increases email open rate by 106%, exceeding the click-to-open benchmark by 593%

Who:  Barclays is a global financial services provider with over 1,700 bank branches in the UK and additional offices in North America, Africa, and Asia,

Problem: To create a more personalized banking experience, drive engagement, and uptake of loans. The Question: How to increase the number of potential and current customers that would take out a loan.

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The Solution: Barclay’s harnessed the power of personalized video to drive awareness of how much a customer could borrow, and bring to life the key use moments that could motivate the customer to take a loan (like buying a new car or home improvement) in a way that felt like the video was made just for them.and millions of tweets and shares on social media.

To find out exactly how Barclays achieved their goals, download this free case study.


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