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Shaken & Stirred - Influential Brand Profiling and Positioning

In 2016, students lay bare … for a good cause

At the end of 2015, many students have posed nude in calendars of their composition for causes as diverse as the fight against suicide, AIDS, eating disorders, drought …

Future doctors Caen veterinary apprentices Sydney, rugby players of Oxford and Liverpool, Birmingham basketball players, rowers Warwick students Dublin and Cardiff … All these young men yet come from radically different backgrounds have the same idea at the end of 2015: undress in calendars will be sold for a good cause. Focus on four of those shifted initiatives. Read MORE >>>>