Shaken & Stirred - Influential Brand Profiling and Positioning

Discovery Networks and their nine-month deal with Renault

Discovery Networks has bagged its biggest sponsorship deal to date after agreeing a nine-month deal with Renault for its adventure programming.

The six-figure sponsorship begins on 1 April and will see Renault idents appear on adventure shows on Discovery Channel, Quest and DMAX, including Robson Green’s Australian Adventure and Marooned with Ed Stafford.

Six different 10-second idents, created by Renault’s creative agency Publicis London, will feature Olympic gold medallist rower James Cracknell.

In each ident, the former athlete is filmed doing different outdoor activities, such as wading through rivers, abseiling cliff ledges, and kayaking.

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