Shaken & Stirred - Influential Brand Profiling and Positioning

Superhouse, designers of bespoke luxury homes for the super rich, partners with Vertical Leap for digital marketing

Superhouse, the designer of contempory, luxury private houses for the world’s super rich, has appointed Vertical Leap to deliver a digital campaign that includes SEO, content and social media marketing.

Superhouse provides a bespoke service for this market segment, designing homes with the same tailor-made approach applied by creators of the world’s super yachts. Every aspect of each house it designs is specified to the smallest detail, with all services provided up until completion of the building.

Superhouse has released visuals of its conceptual homes at

Each 360-degree panoramic visual showcases the high quality detail and finishing with homes situated in the most desirable locations across the globe.

Vertical Leap will be working with Superhouse to increase traffic organically from this niche market. It will be providing SEO and content marketing services which will integrate with the company’s social media activities. Vertical Leap’s diagnostic analytics platform, Apollo Insights, will be used to guide the team in creating the right content for the web pages and social outreach, enabling actionable insight in real time throughout the campaign.

Superhouse founder, Magnus Ström, said: “The Superhouse brand exists to create beautiful, luxury private houses for the world’s wealthiest people. While we operate our business on a global scale, by definition the market is very niche, so we need a creative but very targeted approach to our SEO. Visitors to our website will see stunning 3D images that will give them a vision for what’s possible.

They will understand our concepts, our bespoke service, the creativity and the contempory approach to architecture that is used to deliver their dream home. Vertical Leap demonstrated an understanding of this market with an impressive plan for SEO and content that will help us reach this exclusive market.

Matt Hopkins, Managing Director at Vertical Leap, said: “Superhouse’s visuals are amazing, with images that reflect the quality of design and attention to detail expected by their clients.

We will be delivering a SEO and content campaign to target this market, building awareness and encouraging visitors to explore the website. They can imagine what their dream home could look like and find out more about a Superhouse design.”