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Shaken & Stirred - Influential Brand Profiling and Positioning

Laughter Spot : “The blonde and the jump bet”

Bob walked into a sports bar around 9:58 PM. He sat down next to a blonde at the bar and stared up at the TV.

The 10 PM news was coming on. The news crew was covering the story of a man on the ledge of a tall building preparing to jump.

The blonde looked at Bob and said, “Do you think he’ll jump?”

Bob said, “You know, I bet he’ll jump.”

The blonde replied, “Well, I bet $20 he won’t.”

Bob placed a $20 bill on the bar and said, “You’re on!”

Just as the blonde placed her money on the bar, the guy on the ledge did a swan dive off the building.

The blonde was very upset, but willingly handed her $20 to Bob. “Fair’s fair. Here’s your money.”

Bob replied, “I can’t take your money.

I saw this earlier on the 5 PM news, So I knew he would jump.”

The blonde replied, “I did, too, But I didn’t think he’d do it again.”

Bob took the money.

 

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