Shaken & Stirred - Influential Brand Profiling and Positioning

Reality PR will focus on raising brand awareness for YOC among trade and national publications.

Reality PR  has been appointed by mobile advertising company YOC to deliver a PR campaign that supports the company’s growth plans in the UK.

Reality PR, which works with companies in the digital marketing, ecommerce and technology sectors, will focus on raising brand awareness among trade and national publications. YOC and Reality PR will be working together on a programme of content marketing and news stories as YOC establishes its expertise and status in programmatic mobile advertising among advertisers and publishers in the UK.

Andy Brown, Founder and Managing Director of Reality PR, said: “YOC is one of Europe’s most innovative companies in mobile advertising. They have developed highly creative ad formats for an impressive portfolio of brands. Programmatic advertising is experiencing huge growth, especially in the mobile sector, and we are looking forward to working with YOC to extend brand awareness in the UK.”

YOC is headquartered in Berlin, with offices in London, Madrid, Vienna, Warsaw and Dusseldorf, providing mobile premium inventory across Europe. Top international advertisers including Microsoft, Google, Mercedes-Benz, Vodafone, Coca-Cola, Dior and Samsung work with YOC to implement mobile campaigns every month.

Michael Kruse, board member of YOC AG located at the London office, said : “Our mobile advertising services are used by major publishers and advertisers across Europe. We are pleased to be working with Reality PR as we continue our programme of business growth and extend brand reach in the UK. “