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Globant acquires WAE to continue advancing in the creation of digital journeys

Globant acquires WAE to reinforce its focus in digital journeys, digital transformation, strategy, user experience, design and insight. Globant expands its capabilities in the UK and the US by acquiring a company with operations in London and New York City

Globant, a digitally native technology services company focused on creating digital journeys, today announced the acquisition of WAE (comprised of We are London Limited and We are Experience, Inc.), an innovative service design company.

This acquisition is aligned with Globant’s unique focus of creating digital journeys based on a holistic approach involving three pillars: helping its customers Stay Relevant, working with them to Discover their digital journeys and then Building these journeys based on the latest trends and technologies. WAE’s experience and track record will be key to enhancing and fostering the existing strengths of Globant’s Discover team.

“WAE shares our vision and recognizes the importance of creating unique experiences for our clients and their end users. The company shares our passion for creativity, innovation, and design. Its professionals are experts in conceiving strategies that can revolutionize brands”, stated Martín Migoya, Globant CEO and Co-founder.

“This new endeavor strengthens Globant’s vision of becoming the best partner to help our clients engage in profound digital transformations and create digital journeys that will help them address changes in the digital landscape. We expect them to reinforce and expand the Explore & Discover stages of Globant’s model to take our strategic approach to the next level.”

“WAE’s recognized experts will allow us to continue building a global team with the best talent in the world, regardless their geographic location. Their experience in truly disruptive projects will be key to enhancing our portfolio”, added Martín Umaran, Globant Chief of Staff and co-founder. “WAE’s focus will help us increase the depth of our capabilities in envisioning digital journeys, based on their current practices: service design, customer insight and UX design. We are thrilled to have them on board”.

Founded in 2003, WAE has a team of 40 professionals working from their offices in London and New York. They have developed deep know-how in some of the most innovative technology trends, and have applied this knowledge for many Fortune 500 companies. As a proof of their focus on innovative outcomes, they received a Deloitte Technology Fast 50 award in 2009 and have won awards including The Lovies, UKUX, Webbies, Design for Experience and a Dadi.

WAE CEO Chris Averill, added: “Since its founding, WAE’s focus has been to become a leader in building innovative solutions that bring together strategy, design, technology and customers. Globant is an extraordinary company that shares this passion and has a unique and different approach to creating digital journeys and software products.

Their growth story and focus make them our perfect match, so we are thrilled with the possibilities that will open in front of us. We are excited to be joining a team that shares our values and our devotion to innovation, and we can’t wait to continue working together with Globant to create the best innovative software products”.