Reading List : Debenhams, E-cigarette advertising ban, Storetraffic, “Learn with Google Day”, SMX London 2016
Best ads of 2016: Coke and adam&eve’s Top Cat for Halifax lead the way in April | MAA
Will Corry at TheMarketingblog –
Best ads of 2016: Coke and adam&eve’s Top Cat for Halifax lead the way in April | MAA https://t.co/Pq6Sf6JMQQ pic.twitter.com/56neCdiLon — Will Corry (@slievemore) May 3, 2016
E-cigarette advertising ban expected to come into force this week / City A.M.
James at TheMarketingblog –
The European Court of Justice (ECJ) is expected to rule in favour of clamping down on e-cigarette advertising this week, despite a recent report by UK doctors that urged promoting the product for public health reasons. The ECJ will rule on Wednesday on a final attempt by tobacco and e-cigarette manufacturers to ameliorate legislation that [more…]
“How to open a clothing store” / Storetraffic
James at TheMarketingblog –
Opening a clothing store, or any store for that matter might be your goal or your dream and it is certainly an attainable one with the right execution. Knowing how to do it and how to approach the situation is important as you set out your retail marketing strategy. Knowing how to open the store [more…]
Lightstorm Entertainment and 20th Century Fox partner with SapientNitro on Global Digital Ecosystem for Avatar
James at TheMarketingblog –
SapientNitro has announced a multi-year partnership with James Cameron’s Lightstorm Entertainment and 20th Century Fox to develop a next-generation digital experience to immerse current and future fans in the world of Avatar. This new ecosystem, designed to link all aspects of the Avatar story world with the four sequels currently in development, will launch in [more…]
Laughter Spot : “She liked to wear very short skirts”
Will Corry at TheMarketingblog –
The bakery owner hires a young female shop assistant who liked to wear very short skirts and thong panties. One day a young man enters the store, glances at the shop assistant & at the loaves of bread behind the counter. Noticing her short skirt and the location of the raisin bread, he has a [more…]
Google – and a full day of sessions around Paid Search at SMX London / Plus get a 15% discount
Will Corry at TheMarketingblog –
“Learn with Google Day” Seize your chance to get closer to the source than ever before! Google just confirmed that they will run a full day of sessions around Paid Search at SMX London. All Conference and Expo Plus pass holders can attend the Learn with Google Day on the 19th of May. SMX London [more…]
Debenhams: the functional and emotional engagement journey / Chloe Rigby, Internet Retailing
Will Corry at TheMarketingblog –
Brand engagement is key to Debenhams’ [IRDX RDEB] mission of expanding ecommerce to 30% of all sales, from 14% in 2015. Some 40% of those internet sales were via mobile, with conversion through these devices up by 10% in 2015. The emphasis is on attracting shoppers across channels – and that starts with defining its key customers, [more…]
Events : Be sure not to miss B3′s CEO, @Tim_Grice at this year’s @SMX_London
Will Corry at TheMarketingblog – 21 hours ago
Be sure not to miss B3′s CEO, @Tim_Grice at this year’s @SMX_London – https://t.co/37qLEmJvhS pic.twitter.com/UMvKCIzogA — Branded3 (@Branded_3) April 18, 2016
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