Reading List : Debenhams, E-cigarette advertising ban, Storetraffic, “Learn with Google Day”, SMX London 2016
Best ads of 2016: Coke and adam&eve’s Top Cat for Halifax lead the way in April | MAA
Will Corry at TheMarketingblog –
Best ads of 2016: Coke and adam&eve’s Top Cat for Halifax lead the way in April | MAA https://t.co/Pq6Sf6JMQQ pic.twitter.com/56neCdiLon — Will Corry (@slievemore) May 3, 2016
E-cigarette advertising ban expected to come into force this week / City A.M.
James at TheMarketingblog –
The European Court of Justice (ECJ) is expected to rule in favour of clamping down on e-cigarette advertising this week, despite a recent report by UK doctors that urged promoting the product for public health reasons. The ECJ will rule on Wednesday on a final attempt by tobacco and e-cigarette manufacturers to ameliorate legislation that [more…]
“How to open a clothing store” / Storetraffic
James at TheMarketingblog –
Opening a clothing store, or any store for that matter might be your goal or your dream and it is certainly an attainable one with the right execution. Knowing how to do it and how to approach the situation is important as you set out your retail marketing strategy. Knowing how to open the store [more…]
Lightstorm Entertainment and 20th Century Fox partner with SapientNitro on Global Digital Ecosystem for Avatar
James at TheMarketingblog –
SapientNitro has announced a multi-year partnership with James Cameron’s Lightstorm Entertainment and 20th Century Fox to develop a next-generation digital experience to immerse current and future fans in the world of Avatar. This new ecosystem, designed to link all aspects of the Avatar story world with the four sequels currently in development, will launch in [more…]
Laughter Spot : “She liked to wear very short skirts”
Will Corry at TheMarketingblog –
The bakery owner hires a young female shop assistant who liked to wear very short skirts and thong panties. One day a young man enters the store, glances at the shop assistant & at the loaves of bread behind the counter. Noticing her short skirt and the location of the raisin bread, he has a [more…]
Google – and a full day of sessions around Paid Search at SMX London / Plus get a 15% discount
Will Corry at TheMarketingblog –
“Learn with Google Day” Seize your chance to get closer to the source than ever before! Google just confirmed that they will run a full day of sessions around Paid Search at SMX London. All Conference and Expo Plus pass holders can attend the Learn with Google Day on the 19th of May. SMX London [more…]
Debenhams: the functional and emotional engagement journey / Chloe Rigby, Internet Retailing
Will Corry at TheMarketingblog –
Brand engagement is key to Debenhams’ [IRDX RDEB] mission of expanding ecommerce to 30% of all sales, from 14% in 2015. Some 40% of those internet sales were via mobile, with conversion through these devices up by 10% in 2015. The emphasis is on attracting shoppers across channels – and that starts with defining its key customers, [more…]
Events : Be sure not to miss B3′s CEO, @Tim_Grice at this year’s @SMX_London
Will Corry at TheMarketingblog – 21 hours ago
Be sure not to miss B3′s CEO, @Tim_Grice at this year’s @SMX_London – https://t.co/37qLEmJvhS pic.twitter.com/UMvKCIzogA — Branded3 (@Branded_3) April 18, 2016
Regardless of the industry that you’re in, the fact is that productivity is key to success.
Restaurants are experienced through all the senses and not just taste. 
New : Get Work generate leads using Google Ads® and send them directly to you. All you need to do is get in the van and quote them!
Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all,
Automotive dealerships make use of an automotive BDC as a separate department that deals with two primary responsibilities - bringing new leads in by making outbound calls and managing inbound calls to set sales appointments up with new customers.
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.
Want to earn money buying and selling online? Find out the secrets to becoming a successful resaler, no matter the product you sell.
At some point in your marketing career you will be required to write a creative brief - because let’s face it, no one can do it all. 
Preparing for a