Reading List : Debenhams, E-cigarette advertising ban, Storetraffic, “Learn with Google Day”, SMX London 2016

Best ads of 2016: Coke and adam&eve’s Top Cat for Halifax lead the way in April | MAA
E-cigarette advertising ban expected to come into force this week / City A.M.
“How to open a clothing store” / Storetraffic
James at TheMarketingblog –
Opening a clothing store, or any store for that matter might be your goal or your dream and it is certainly an attainable one with the right execution. Knowing how to do it and how to approach the situation is important as you set out your retail marketing strategy. Knowing how to open the store [more…]
Lightstorm Entertainment and 20th Century Fox partner with SapientNitro on Global Digital Ecosystem for Avatar
Laughter Spot : “She liked to wear very short skirts”
Will Corry at TheMarketingblog –
The bakery owner hires a young female shop assistant who liked to wear very short skirts and thong panties. One day a young man enters the store, glances at the shop assistant & at the loaves of bread behind the counter. Noticing her short skirt and the location of the raisin bread, he has a [more…]
Google – and a full day of sessions around Paid Search at SMX London / Plus get a 15% discount
Debenhams: the functional and emotional engagement journey / Chloe Rigby, Internet Retailing
Will Corry at TheMarketingblog –
Brand engagement is key to Debenhams’ [IRDX RDEB] mission of expanding ecommerce to 30% of all sales, from 14% in 2015. Some 40% of those internet sales were via mobile, with conversion through these devices up by 10% in 2015. The emphasis is on attracting shoppers across channels – and that starts with defining its key customers, [more…]
Events : Be sure not to miss B3′s CEO, @Tim_Grice at this year’s @SMX_London