Shaken & Stirred - Influential Brand Profiling and Positioning

New TV : Naked Attraction trumps them all in the controversy stakes

The market is becoming over-saturated with dating shows, but Naked Attraction trumps them all in the controversy stakes.

Channel 4’s brand new programme sees contestants strip off before they head out on a date together, with singletons choosing partners based solely on how they look in the nude.

Host Anna Richardson explains that the concept of the show is that it ‘starts where most dates end’.

“Evolutionary scientists say that back in the day we would have picked someone based on primal instinct,” she said. “So that’s what we’re trying in the 21st Century.

“I see it as a very positive, body-affirming and life-affirming show.”

Here’s everything you need to know about Naked Attraction:

How it works:

Contestants are faced with six potential dates, who are naked and concealed behind panels.

They then have to whittle six down to one after being shown various body parts and deciding which they prefer.

The couple then head off on an actual date, fully clothed, to see if their initial instincts were right.

Read MORE >>>>