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How to increase your newsletter open rate … with these 2 magic words ..by Maria Spínola, E-goi

INCREASE your newsletter open rate…with these 2 magic words

What?  Newsletters? Dream on!

As far as I’m concerned, I wouldn’t spend another minute creating another newsletter! They’re a waste of time! I can’t stand them! I’ll say it again. I wouldn’t spend any more time creating newsletters, let alone carry on reading this article! If that’s what you were thinking, when you realised that we’re going to talk about newsletters, then we guarantee that’s it’s worth reading on.

In this article, we’re going to share a powerful tip with you. This tip will increase your newsletter open rate. A lot! When you get to the end of this article, you’ll feel like you’ve gained a magic wand 😉

But before that, and if you were wondering…

NEWSLETTERS: ARE THEY EFFECTIVE?

YES. It is worth continuing to create and send newsletters.

EN - 2016 State of Marketing Report.png

Figure 1 – Source: “2016 State of Marketing Report”, Salesforce Research

Just so that there are no misunderstandings, let´s see what “Is not a newsletter”, and what “Is a newsletter”.

IS NOT A NEWSLETTER:

IS A NEWSLETTER:

An email sent on a regular basis (daily; weekly; bi-weekly; monthly…) to subscribers (those who have signed up to receive the newsletter).

There are 2 main types: normal (useful information) or promotional (a range of offers).

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