Shaken & Stirred - Influential Brand Profiling and Positioning

Sally automates its marketing with Media Centre

Beauty and salon specialist Sally has revolutionised its marketing operation by automating its campaign activity across all four brands.

The company, whose brands include Sally, Salon Services, Beauty Express and Shear Beauty, is now managing all campaign assets, briefings, approvals, supplier quotes and print ordering through Beauty Bank, Sally’s implementation of marketing resource management platform, Media Centre.

Inspired Thinking Group (ITG), @InspiredITG which develops and supplies Media Centre, has also taken over all print management for Sally, as well as supplying retail strategy expertise through its specialist agency, Vitamin.

Jo Martin, Head of Brand Strategy and Communications at Sally said: “Beauty Bank will enable us to manage our campaign execution and delivery far more efficiently – lowering costs, ensuring quality and compliance, and increasing our speed to market.”

Media Centre is already delivering significant efficiencies to numerous global brands and retailers, including Heineken, Puma, Audi, KFC, M&S, Sainsbury and Renault.

Simon Ward, CEO of ITG, said: “Sally in the UK & Ireland is part of the world’s largest professional hair and beauty products distributor, Sally Beauty Holdings Inc. Like so many other major brands over the past two to three years, it has realised that the challenges of multichannel customer engagement can no longer be met by manual processes, email communications and spreadsheet planning.”

Sally has over 250 stores in the UK and Ireland supplying thousands of hair and beauty products from around 300 brands. In addition to automation and print management, the brand will have a dedicated ITG account team to manage all print and campaign executions.

ITG’s success at the forefront of the marketing automation sector has seen it experience phenomenal recent growth. In the past 18 months its turnover has risen from £55 million to £95 million, and its workforce has doubled to 550.