Shaken & Stirred - Influential Brand Profiling and Positioning

[Watch] : “Swap a ginger child for a ginger beer” – NZ Case Study

How much is a bottle of ginger beer worth? A marketing stunt by a beverage company attempting to answer that question has left some red faced.

The publicity stunt proposing to “swap a ginger child for a ginger beer” has put independent brewers Hakanoa on the map, but outraged many in the process.

Reporter Benedict Collins went along to launch of the campaign and found that while it has riled a few, some people still have a sense of humour.