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America’s fastest growing software company, BounceX, brings Behavioural Marketing to the UK

BounceX, creator of the Behavioural Marketing Cloud and the USA’s fastest growing software company, today announces it is bringing its technology to the UK with the opening of a London office.

BounceX’s Behavioural Marketing Cloud unlocks a new marketing channel for ecommerce organisations that enables brands to identify previously anonymous visitors onsite across devices and browsers, allowing them to create better and more relevant digital experiences based upon visitor behaviour that increases purchase intent. The result is higher conversion rates and incremental revenues.

The UK launch comes after BounceX is already showing proven results in the US, with many well-known organisations benefiting from the platform. A recent Forrester TEI study* in particular states that for an ecommerce organisation case studied, BounceX delivered an increase in prospect conversion rate from website traffic of 15% and the ability to better monetize direct traffic and rely less on affiliate traffic programmes which improved overall margins. The overall benefits seen by this ecommerce organization were over 10 times risk adjusted ROI.

Ryan Urban, founder and CEO, BounceX, comments on the launch, “Businesses today are facing a real challenge. Between the rising costs of acquisition and the increased saturation of previously reliable revenue channels, the struggle to unlock meaningful revenue growth is significant.

BounceX’s Behavioural Marketing Cloud creates a new, top 5 revenue channel by de-anonymising previously unidentifiable visitors and ensuring that they convert over time through the combination of real-time, online and email targeting appropriate to their online behaviour.”

Furthermore, the opening of BounceX’s new London office, combined with its meteoric growth rate since it was founded in 2012, is expected to generate 300 new jobs in the UK over the next five years.

Along with the opening of the London office, BounceX has appointed industry veteran, Nick Keating, to rapidly grow the European business and expand the international team. Most recently VP, EMEA at Maxymiser, an Oracle company, Keating has both a firm grasp both of online optimisation technologies and the ability of behavioural marketing to drive revenue growth in online businesses.

For additional information on Behavioural Marketing, access the C-Suite Series: The Blueprint to Behavioural Marketing here.