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Shaken & Stirred - Influential Brand Profiling and Positioning

Why are the NZ All Blacks the best rugby team? / Powerhouse uncovers the performance secrets of some of the world’s most impressive institutions

  • Why are the NZ All Blacks the best rugby team?
  • How does the Kirov Ballet manage to keep producing exceptional talent?
  • What sets Southwest Airlines apart from its US aviation competitors?

Powerhouse uncovers the performance secrets of some of the world’s most impressive institutions. Documenting the authors’ first-hand study of 12 diverse global exemplars, Powerhouse provides a provocative insight into how top organizations consistently lead their fields.

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