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3 strategies to get better results from email marketing

by on May 1, 2017 in Business, Digital Marketing, Email Marketing, Latest News, Lead Article, News you can use

3 strategies to get better results from email marketing

Over the years, email marketing has long been one of the most popular and effective ways to turn both prospective and existing customers into new leads, sales, and profit.

Taking the time to build a strong email list gives you the ability to reach your target audience at any time as most people today have their smartphone or laptop close by, so they can access their email.

But, over the years, email marketing has also gotten a bit of a bad reputation for itself. This is largely due to companies who don’t use the right techniques and instead send unsolicited emails that provide little or no value to the recipient. So, how do you avoid being grouped in with those companies and ensure that your marketing emails stand out? Let’s find out.

Tip #1. Choose Your Recipients Carefully

When building your email marketing list, it’s important to take the time to make sure that you choose the right recipients. For example, if you sell baby items, then there is no point wasting your time shooting off emails to singles with no children. On the other hand, if you run a company that sells services to businesses, sending information to people who are not entrepreneurs will simply annoy them and could damage your reputation.

Click here to visit an email finder tool that will help you ensure you’re sending your emails to the right people.

Tip #2. Introduce Yourself First

Once you’ve compiled a list of people or companies to send marketing emails to, it’s tempting to start emailing everyone straight away. However, you should take care when it comes to how you do this. If you send an email to a recipient who has no idea who you are or what you provide, there’s a high chance that they’ll simply send your message to the spam box without even opening it.

On the other hand, sending an introductory email that provides the reader with valuable information about your company and services, before giving them the option to sign up to your newsletter, will help you get off to the right start.

Tip #3. Get to Know Your Readers

There’s absolutely nothing special about receiving a generic email or message that begins with ‘Dear customer’ or similar. On the other hand, receiving a personalized email that addresses them by name is surely going to spark more interest in your recipients. Take the time to get to know a little bit about the individuals that you are sending emails to. Even if you are marketing to other companies, bear in mind that there will be an individual person reading your messages at the other end. Wherever possible, use their name in all correspondence; this will encourage engagement and be much more likely to grab their attention.

You should also check email finder.

Email marketing is still one of the best ways to improve your online presence and gain new customers. However, it must be done with great care to get the best results.


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