Running your own business can be a challenge, and you can often feel as though you’re juggling a million projects just to make ends meet. If you want to improve your finances and welcome more customers through your real, or virtual, doors, follow these five tips for promoting your business.
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1. Use social media
There’s no denying that social media has transformed our world. And, as well as using it to keep up to date with your friends and family, you can also promote your business. Make sure that you have set up profiles on Twitter, Facebook, Instagram and Pinterest, and follow this guide from Forbes on how to promote your small business on social media. Posting regular content and engaging with your followers can open your brand up a whole new audience – and best of all, it’s free.
2. Run a promotion
Small businesses often run promotions and discounts to attract customers through their doors, but these events can fall on deaf ears. If you’re looking for an effective way to run a promotion or discount, you can do business advertising using Groupon Merchant. You will soon find hundreds of customers who want to try your products and services. Not only is the tool affordable, but it opens you up to both local and national markets, increasing your potential audience and helping you to grow your brand.
- 3 Pair up with local businesses
If you run a restaurant in town and know that the local theatre is putting on a performance, then reach out to them and see if you can pair up. You could, for example, offer a package that includes a meal for two and tickets to the show, with both businesses taking a cut of the profit and welcoming new customers through their doors. It’s a tried and tested formula that works every time.
4. Update your website
Regardless of whether you’re selling products online, having a well-designed website is essential for your business. Make sure that your website is responsive, easy to use and provides users with all of the information they’ll need to make a decision.
If you run a restaurant, be sure to add a menu, and if you run a salon, make room for a price list and opening hours. The more detail you can provide and the better your website looks, the more potential customers you will attract.
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5. Start blogging
In today’s digital world, it’s essential that you have a strong online presence for your small business. One of the best ways to build authority and demonstrate that you’re a driving force in your industry is to blog and produce high-quality content that engages and inspires potential customers. Business2Community has rounded up the benefits of content marketing, which include increased leads, brand awareness and engagement from visitors. Blogging a win-win, and doesn’t cost a penny.
We’ve put together five simple ways to promote your small business that will help you save money and reach a bigger audience. Whatever your business goals and objectives, good luck!