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How to increase engagement on social media? 7 infallible tips!

by on April 20, 2018 in Digital Marketing, Ecommerce, Email Marketing, Latest News, Lead Article, Mobile/Tablet, News you can use, Nuggets, Online Advertising, Online Video

How to increase engagement on social media? 7 infallible tips!

In a scenery full of content, how is it possible to stand out? How to not be just one more person in the middle of the crowd? In this post, we’ll give you some tips and actions that can increase the engagement on social media. Check them out!

1.Produce relevant content

Nothing replaces content capable of attending expectations and interests of the audience. Many “magic formulas” promise to increase the interaction on social media, but it’s not worth it if the content doesn’t appeal your followers.

That way, it’s fundamental to understand who is your persona, which means, who you want to reach. Age, gender, location, and interests are essential information to understand what kind of content and language to use.

However, you need to keep an editorial line aligned with your business’ goals. Engagement is important because the number of likes and shares are metrics that might point the number of people you can reach, but the main goal of the brand is other: conversion (whether it is on sales, visits or knowledge of the brand).

The idea is that your online public is also your consumer. So, your content can’t just reach for likes and differ from the business’ basic concepts.

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