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Events : UK scores 25 finalists for ADC 97th Annual Awards (The One Club for Creativity)

Work from UK agencies, production companies and brands accounts for 25 finalists in the global ADC 97th Annual Awards, announced today by The One Club for Creativity, the world’s foremost non-profit organization celebrating creative excellence in advertising and design.


Google Creative Labs, London, has three finalists for its own “Speak to Go”, Proud Robinson, Brighton and Mediacom, Dusseldorf with Saatchi & Saatchi London have three finalists for Deutsche Telekom “Magenta Unleashed”, and Magpie Studio has three finalists for Bandido Coffee Co. “Bandido – Disrupting the California Coffee Scene”.


AMVBBDO, London has two finalists for Essity Libresse Bodyform “#BloodNormal” and MPC London with Leo Burnett Chicago and MJZ Los Angeles have two for Samsung “Ostrich”.


One finalists spot each went to & Smith for Liberty London “British Food Range”;  Friends Electric and Friends Electric Theater Collective with Adam&EveDDB, London for Friends Electric “Five Go On A Great Western Adventure”; McCann, London, MRM/McCann, London and Craft/McCann, London for Microsoft “Xbox Design Lab Originals: The Fanchise Model”; RAPP UK and Packshot Factory UK for Heist “Whatever You”; and Radley Yeldar, London for Kaspersky Lab “The Data Dollar Store”.


This year’s show has 514 finalists representing 34 countries.  The UK’s total is the fifth highest in the world, following the US, Japan, Germany and Canada.


To view the complete list of ADC 97th Annual Awards finalists by discipline, please visit


The One Club for Creativity awards shows each have their distinct focus.  The ADC Annual Awards maintains its historical concentration as the champion for craft, design and innovation, while The One Show focuses on creativity of ideas and quality of execution.


This year’s winners will be announced at the ADC 97th Annual Awards Ceremony on May 7, 2018, 6:00-11:00 pm at Industria in New York’s Meatpacking District.  



The show is part of The One Club for Creativity’s Creative Week, May 7-11, 2018 in New York ( 

The preeminent festival showcasing the intersection of advertising, innovation and creative thinking,

Creative Week also includes The One Show over two nights, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs, managing partners).

 The One Club for Creativity (, producer of the prestigious One Show, ADC Annual Awards, Creative Week and Portfolio Night, is the world’s foremost non-profit organization recognizing creative excellence in advertising and design. 

The ADC Annual Awards honors the best work across all disciplines, including Advertising, Interactive, Design and Motion. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.