Get in Touch

Cracking a cold one while kicking off the shoes and unhooking the bra

by on July 31, 2019 in Best advertising story, Latest News, Lead Article, News you can use, Nuggets

Cracking a cold one while kicking off the shoes and unhooking the bra

New: Coors Light is looking for the next generation of light beer drinkers and has unveiled a new campaign that speaks to millennials and Gen Z.

The concept is that, in an always on, hyper-connected world, younger generations are actively seeking ways to turn off for a moment, and Coors Light is positioning itself as that moment.

In its first work with new creative agency Leo Burnett, Coors Light repositions the brand with the ‘Made to Chill’ campaign. The first several spots go for ‘chill’-based humor, showing occasions that are unexpected for beer advertising, such as enjoying a shower beer, or getting home from a long day and cracking a cold one while kicking off the shoes and unhooking the bra.

Many women can relate to the feeling of relief that comes with taking off your bra at the end of a long day; it’s a small but significant act that marks the shift from day to night, a subtle nod to the fact that an evening of Netflix—and maybe a few glasses of wine—lie ahead.

RT MillerCoors: BIG NEWS, fam. Today we’re unveiling the new marketing campaign for our biggest brand, CoorsLight, which is “Made to Chill.” It’s a huge new campaign and it includes a new round of groundbreaking TV ads

………………………………………………

Print article