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Chocolate : Fixing an age old problem for sweet-toothed customers … + video

Life’s like a box of chocolates – you never know what you’re gonna get” said Forrest Gump in the Oscar winning movie, but food giant Nestlé ould be about to change that.

Chocolate lovers may soon be able to pick their favorite flavours from a box of chocolates, and eliminate the ones they don’t like, fixing an age old problem for sweet-toothed customers.

The firm behind KitKat, Nespresso and Haagen-Dazs is seeking to personalize more of its products.

While Nestlé chief executive Mark Schneider was reluctant to reveal which products will be personalized next he said in an interview with MarketWatch: “I think confectionery overall may be one in the future.

“Think about the proverbial box of chocolates, where you always find a few chocolates that are left, and imagine you buy a box of chocolates where there is a number of varieties in there, but all of them pretty much right up your alley.

“So when it comes to ordering all of that, and when it comes to fulfillment technologies that really create that, there is lots of opportunity.”

The Swiss food group owns Britain’s Quality Street brand, a box of chocolates containing an assortment of different flavors.