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Small Business : A guide to social media marketing

by on September 10, 2019 in Latest News, Lead Article, Lead story, News you can use, Nuggets, Small Business, Startups

Since the dawn of time, man has always been a social animal. We experience a high popularity of social media platforms due to human’s quest for faster and easier means of communicating. The advent of smartphones such as the iPhone and the Android further established the status of social media platforms as a necessary tool for communication.

Social media apps often constitute over 50% of the top downloaded apps on major app stores. So it’s only natural that businesses enjoy high levels of engagement on social media. You find that major brands have an account across all major social networks. Most brands use and other online tools to boost their social media standings. This, in turn, leads to increased engagement.

Success in using social media as a business tool isn’t exclusive to only large brands. Small businesses can also enjoy unprecedented success with the right marketing strategy. Below are tips to help small businesses market their brands on social media.

Have an Account Across Multiple Platforms

As a small business, you need to be represented across multiple major platforms. Major platforms offer distinct user experience when compared to the other. So having multiple accounts satisfies the different tastes of users. Though as a small business owner you might be unable to manage multiple social media accounts. it’s best to be represented on at least five networking platforms. The go-to platforms for small business marketing include the following.

  • YouTube
  • LinkedIn

Establish accounts on multiple platforms as this helps you identify which social network platform you need to manage more often. This gives you a better understanding of your audience. You will easily identify what type of content you should use in your marketing scheme. Are your customers the video loving type from YouTube? or Are they the picture admirers of Instagram?

Provide Quality Contents Regularly

Posting quality content is often the bane of small businesses. They fail to understand that quality always triumphs over quantity in the world of marketing. Don’t go flooding your page with content as you are sure to lose quality. Post contents between intervals of 1-3 days. Staying away for too long might put off new followers.

Media contents should be of high-quality visuals with their messages easy to understand.

Interact with Your Audience

Interacting with your audience is a must for social marketing. Find creative ways to make followers participate in brand building. Perform the following functions.

  • Host contests on your platforms.
  • Post quizzes or polls
  • Reply to comments more often than not.
  • Share the contents of your followers.

User-generated content can boost your business engagement.

Be CreativeProvide your audience with a breath of fresh air, don’t go towing the route of other businesses. Offer unique and creative content that makes you stand out from the rest of the pack. Your profile should capture audience’s attention at first glance.

Use Various Marketing Tools

Make use of micro-influencers to increase your brand reach. It’s okay to use automation tools once in a while when you’re unable to attend to your business accounts. Though, ensure you don’t rely heavily on them to run your accounts. There are multiple software to help make managing your social media accounts a bliss.

The current marketing trend points to the fact that successful small business owners need to have a strong presence on a major social media network. Implement the tips above to your marketing strategy and experience high business engagements.


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