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5 commandments of branding niche products

by on November 11, 2019 in Latest News, Lead Article, News you can use, Nuggets

5 commandments of branding niche products

Keep these key concepts in mind for your niche marketing to get your products of the right customers at the right time.

  1. Know Your Niche Market

In niche marketing, you need to focus not only on the key demographic information surrounding your niche market but also on their unique purchasing patterns.

It is more important for the niche marketer to fully understand their customers because there are fewer of them. Their uniqueness also tends to create different purchasing patterns so don’t follow the herd, blaze your own path.

Rebozo, for example, has a great handle on just whom they are trying to reach with their marketing campaign.

  1. Think Outside the Box to Spread the Word About Your Business

Explore all of the potential marketing channels to find the ones that engage your customers. Social media is important and cannot be overlooked, but you have to explore other means to connect to your customers.

Explore how to increase your word of mouth marketing, are there promotional materials that you can use to spread the word among your unique tribe? Consider adding a referral program to your niche marketing plan.

  1. Use Pay Per Click (PPC) Advertising

Organic SEO is important and can’t be overlooked. However, if you are marketing niche products, you should also invest in PPC advertising. In your PPC advertising, you should include short and long-tail keywords.

Don’t forget to optimize your campaigns for mobile usage.

  1. Know Your Niche Marketing Competitors

It is especially important in niche marketing to know what your competitors are doing. Use an AdWords Performance Grader to see how your campaigns are comparing to competitors. If their campaign is performing better, start to use some of their keywords to up your standing.

Don’t forget to keep an eye on negative keywords as well. Knowing what works and what doesn’t will allow you to better focus your marketing dollars.

  1. Be Open to New Opportunities

If you have a niche product it can be helpful to look for other niche products to expand your product lines.

Consider looking for complementary products so your product marketing can overlap.

This avenue can also be risky given that there will be some financial investment involved, so proceed with caution. What are the other opportunities that exist for your niche market?

Can you partner with other brands, instead of creating your own new product line? The more open you are to new opportunities for your products the easier it will be to connect with your desired customers.

Do You Need to Up Your Marketing Game?

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