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5 Growth Hacks for Small Business Owners to Drive Leads on LinkedIn

by on July 5, 2021 in Uncategorized

LinkedIn is the leading social network for professionals and small business owners to find leads, gain clients, and increase revenue. This post highlights five actionable and cost-effective growth hacks small business owners can use on LinkedIn to generate more leads.

Producing quality content on LinkedIn

As a small business owner, you should consider building a strong personal brand on LinkedIn first. In other words, focus your efforts on specific social platforms instead of spreading yourself thin across multiple channels. 

Here are a few strategies to create engaging content on LinkedIn: 

  1. Use Visual Content

Visuals help break the monotony of long-form text. Try using images that help your audience learn about your small business easily and quickly.

For instance, you may show off your company’s expertise and credibility by creating relevant infographics. Piktochart or Infogram are two creative tools you can use to create infographics easily.

  1. Live Videos
woman browsing on her laptop
Unsplash

Videos are more engaging and have significantly higher conversion rates than plain pictures. In addition, live videos let small business owners like you interact directly with their potential customers.

This video form reduces some ambiguity stemming from online interaction as potential customers can see that you are a real person engaging with them. Hence, this alternative to face-to-face interaction will lead potential customers to trust small businesses like yours more easily.

  1. Using Hashtags

Get a visibility boost by using the right hashtags on LinkedIn. You can get noticed by followers of the keywords you tag on your LinkedIn posts and convert more leads this way.

It can be a bit tedious to find which hashtag on LinkedIn has the most follower count. First, you’ll need to research relevant keyword combinations. Then, you’ll need to type them on the LinkedIn search bar one at a time to know the follower count.

LinkedIn Hashtag Chrome extension is your go-to for finding the perfect hashtag within seconds. 

You’ll save plenty of time with the amazing shortcuts provided by this free extension. To see how the extension works, here’s a short 1-minute clip.

Using Engagement Advertising

Professionals on LinkedIn are always looking for insightful posts to read to improve their business strategies. The LinkedIn algorithm features posts with high levels of engagement, so if you want to get ahead of the competition, you will need to rally your connections to give quality comments on your LinkedIn post. 

With enough engagement on your post, you can expand your reach to second and third-level connections and maintain credibility in their eyes.

Therefore, engagement advertising is the next LinkedIn growth hack strategy to implement after you’ve created online materials for your audience. You will see your organic reach increase five times by amplifying your content distribution using this cost-effective method.

Outsource writing

Small business owners need quality content that will attract leads and bring in clients. Unfortunately, small business owners don’t necessarily have the time to write this content. 

If you are among the many business owners with little to no time to spare, outsourcing the writing to professional copywriters or content writers can be a great start.

Outsourcing professional writing services on platforms such as Upwork is a cost-effective solution that can help you drive more leads to grow their businesses.

Joining LinkedIn Groups

Joining groups on LinkedIn is a great way for small business owners to connect with other people in the same industry and interested prospects. Customer groups will notice small companies joining relevant group discussions, so you should participate actively to show you are a reliable business. Alternatively, delegate the work to another person in your company.

Additionally, it would be best to note other group members with similar products or services. Try to network with them outside LinkedIn and build relationships. 

Publishing Quick Updates

It is important to make consistent updates on your products and services. You keep your brand at the top of your customers’ minds and let them know that you’re an active business that is ever-improving to serve your clients better.

Publish quick updates on your LinkedIn company profile page, such as small tidbits about policy changes and links to important company resources such as product brochures. Remember to tag the update posts appropriately. 

With the right tags, it makes finding them easier for your customer base since they won’t have the time to keep track of the updates you make daily.

Conclusion

As a small business owner, you are your company’s brand ambassador. Trust in your product and services and apply the tips provided in this article. These will be your key to boosting business growth. 

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