Shaken & Stirred - Influential Brand Profiling and Positioning

Tips for Using Promotional Products Effectively

Promotional Products


Promotional products are a marketing tool that enhances market presence and dominance so as to remain relevant in a competitive market. These products also send a clear brand message to potential customers about your business.

Before using promotional products for advertising, ask yourself why you need them and why you should choose them as a marketing tool. In this article, you’ll find tips that will help you learn how you can effectively use promotional products.

  1. Capitalize brand visibility

Sponsoring an event is a great way to put your business out there. Have branded promotional products such as pens, t-shirts, bags, caps, and mugs ready for distribution at the event. This will help you introduce your brand to more people and create awareness about what your business does.

Promotional products are an excellent way to enhance brand visibility as the target customers will more likely use the products than throw them away. That makes it easy for them to identify with your brand.

  1. Keep the target customer in mind

When creating your promotional products, demographic targeting should be your drive. Ask yourself what they would like to get. Give them something that they will like, keep, and associate with. That way, your mission to have them identify with your brand and probably convert will be achieved.

  1. Invest in quality products

Promotional products are given out for free, but that doesn’t mean they should be of poor quality. You don’t want your potential customers thinking that you’re a cheap brand. High-quality products will go a long way in enticing your prospects to trust your brand.

  1. Personalize your products

When you personalize your merchandise, the potential clients will feel valued and unique. For example, if your brand focuses on middle-aged men, the message or image you use should aim to identify with them in order to build a relationship with them.

  1. Take advantage of social media

Social media is a great marketing tool if adequately utilized. It’s an excellent place to promote your brand and have those who like it advocate for it. To use it effectively, organize content on the social platform where your prospects gather and spark interest. Offer a service voucher, a bag of products, or any other promotional item. Not only will this help you promote your brand, but you may generate a few online advocates for your business.

  1. Gift your employees and suppliers

Your employees work hard to make your business grow while vendors ensure that you never run out of stock. Recognizing them and gifting them branded products will help you promote your brand since they can use their gifts in and out of the office.

  1. Choose products that will be seen

Be practical and creative when selecting the products to use for your promotion. Use products that your prospects can take with them anywhere. That way, they promote your business without even knowing it.


Promotional products are an excellent way to introduce and promote your brand, create awareness, and convert prospects into clients. Using them effectively will help boost your sales, leading to business growth.