To understand how 5G is going to put pressure on B2B companies, it is important to recognise what 5G does and why it is so different to what we have experienced before.
5G is the fifth generation of cellular networks, designed to connect a variety of devices with higher speeds, lower latency and better bandwidth than anything seen before.
This is a massive step forward for consumers as it will provide ultra-fast connectivity, glitch-free video streaming and progressive new virtual reality platforms. Not only this, but the communication from technology to technology will be far more efficient. This could result in a more streamlined use of drones, perhaps for deliveries or rescue missions, and self-driving cars coming into their own far more than they have before.
The positives of this network will be felt worldwide, but that doesn’t mean there are no concerns. Many organizations, specifically B2B companies, will certainly be feeling the pressure of 5G now that it is beginning to ramp up.
A 2022 Company Will Look Different To A 2021 Company
With the introduction of the C-Band this year, it is fair to say that the effects of the “future changing” 5G will begin to be properly felt across the world. This means that far more consumers and businesses will be using this network and noticing the differences already. It is important, then, for B2B companies not to be left behind. As the world changes, so must the business world.
Companies using 5G will be acclimatizing to faster communications, larger file sizes and new ideas surrounding how they treat and use technology. They will be unlikely to do business with any company which is stuck on a tattered, worn-out ship. A B2B company must be pioneers in new networks and industry changes which will not only better them but better the businesses that they work with.
5G acts in real-time on a global, closer than we have before. More and more competitors need to be instantaneous. It’s a competitive edge. For instance, a strong B2B incentive program like the one available with Incentive Smart, not only offers points-based rewards systems to inspire long-term customer loyalty but will, also, for instance, instantly respond to a competitor’s new promotional offer. This kind of immediate response is becoming more and more essential to thriving in the contemporary landscape.
B2B Companies Will Have To Be Aware Of The Greater Scheme Of Things
5G is not just an innovative step forward for networks, it is a network progression which will inspire countless innovations across the world. New companies, technology-based or otherwise, will begin to spawn across the globe as a direct result of the network. Existing B2B companies, then, will have to replicate these new starters and entirely immerse themselves in 5G’s benefits like they were starting from scratch.
The network of 5G can be seen as a competitor, but B2B companies will have to change the stake of play to favor themselves. Of course, they do not have to tear up the sheets of their existing marketing strategy, but they must certainly integrate the new world they find themselves in. Businesses will be looking for the best in the game, and in the landscape of today, being the best comes hand in hand with being the fastest, the most connected, and the most innovative in your respected field. Following the movement of 5G will undeniably be a stepping stone in order to achieve or maintain a successful B2B company.