Sometimes it’s difficult to choose which marketing strategies to use when trying to get your brand out there. Though posters may seem an outdated strategy to some, it still holds a large range of advantages over digital marketing tools to this day. Using posters is also one of the most cost-efficient tools you can use, and there are a ton of other benefits as well. This article explains it in more detail below.
Multi-functional
One of the best benefits of a poster’s marketing strategy is that it is multifunctional. It’s main purpose is of course to act as a poster. As such, it helps the brand in several ways: it creates brand awareness, helps promote certain values and issues, as well as creates brand synchrony.
Cost-effective
Marketing posters are economical in a number of ways. First, it is cheap and easy to create using common digital tools, and it is easy to find inspiration from posters online. Second, it is cheap to print them, especially if ordered in mass numbers. Third, the distribution is inexpensive, especially in comparison to other advertisements such as social media ads or in newspapers. As long as it is legal to put up posters, it can quickly and easily be done at a minimal cost. All you need to do is make a city promenade to the densest foot-trafficked areas.
Flexible design
Posters are also some of the most flexible marketing strategies. They can easily be made in a wide variety of sizes and designs in order to reach various audiences. For example, smaller copies may be placed on bulletin boards or handed out as flyers, where the recognition of a similar larger poster in other areas helps retain the image and brand awareness. Another advantage to consider is the versatility offered by DTG printing services, which allow for high-quality, vivid prints. This technology supports the production of detailed and colorful designs, ensuring that posters effectively grab the attention of the target audience and convey the intended message with clarity and impact.
Essentials
There are a few stylistic features that all posters should contain. The main message, or the headline, should be large and easy to remember. The design features should be large enough to see and read from a distance, while smaller details such as more information should tempt readers to get closer. Contact information should always be located at the bottom.
Longevity
Posters also maintain a unique type of longevity. Online advertisements, or newspaper slots, are daily consumptions but replaced or forgotten almost as soon as they are scrolled past. Posters, on the other hand, can stay posted in highly visual and highly trafficked areas for days, weeks, and months. This is especially beneficial if the poster message is not a time-sensitive topic. A pro tip for expanding the poster’s longevity is by keeping it in a frame of some sort to protect it from weather and other disturbances.
Establishing brand fluency
A key to creating a good overall marketing strategy is by ensuring and establishing symmetry across all marketing tools. Posters are one of the most efficient ways to create this synchrony, as it’s need for simplicity can intensify essential brand components. These components could be a communicative tone, a color, a logo, or some other feature. Because of the high exposure and longevity of posters, the image will stick in mind as representative of the brand image.
across all marketing tools. Posters are one of the most efficient ways to create this synchrony, as it’s need for simplicity can intensify essential brand components. These components could be a communicative tone, a color, a logo, or some other feature. Because of the high exposure and longevity of posters, the image will stick in mind as representative of the brand image.